Trademark 101: Protecting Your Brand and Standing Out in the Market

Episode Summary:

In this informative episode, Patent and Trademark Attorney Jamie Sheridan breaks down the fundamentals of trademarks and their crucial role in business brand protection. The discussion covers everything from basic trademark concepts to application processes, common mistakes, and emerging trends in trademark law.

 

Key Timestamps:

00:00 - Introduction and welcome

00:19 - Basic concept of trademarks and their importance

02:15 - Initial trademark strategy assessment for new products/services

04:32 - Key factors in selecting a protectable trademark

06:14 - Importance of trademark searches and process

08:27 - Common trademark mistakes and how to avoid them

09:39 - Trademark application process and challenges

12:17 - Maintaining and protecting registered trademarks

14:03 - Recent trends and changes in trademark law

 

About the Show:

Patent Options Podcast features expert insights from Jamie Sheridan of Sheridan Law, LLC, focusing on intellectual property strategies and protection. Host Abigail Vaca guides conversations that help businesses navigate the complex world of patents and trademarks.